Jules & Carolyn’s Favorite Goodies & Marketing Tools of 2019
During the 2010’s we took our first Uber rides. Instagram shattered our sense of reality. We canceled some objectively terrible men, and you can now get marijuana delivered right to your door. A lot can change in 10 years... Since we can barely remember what we ate for dinner last night, let alone the past 10 years, we’re ringing in the new decade by sharing some of our favorite tools and goodies from 2019.
Tired of logging into multiple tools to see how your company or your clients’ companies are performing? View all of your performance data across all of your marketing platforms in one place so you can spend less time checking data and creating reports and more time acting on insights. Not only is this tool super easy (hello drag and drop!), their customer service peeps are rockstars. They have a free option so there is literally no reason not to dip your toes into this tool in 2020. Trust us on this one!
Cost: Free - $250+
Fact: We don’t love photoshop. It’s overly complicated and makes us feel stupid. Canva, on the other hand, is soooo simple. From creating an Instagram story to whipping up a beautiful pitch deck or presentation, Canva is a godsend. Did we mention how great their app is?! If the founder Melanie Perkins is reading this, we heart you.
Cost: Free - $30
3. Bee’s Wrap
If you make one personal resolution next year, get on the sustainability bag wagon! All of Bee’s Wraps products are reusable, biodegradable, and compostable. As a Green America certified company and a proud B Corp, you can rest easy knowing that your decisions are supporting both the environment and good peeps.
This SEO toolbar will save you a ton of time if you’re looking to do some basic SEO or inbound marketing research. This little beauty is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools, making the investigation of important page metrics -- like on-page, link-based, and markup-related data -- now only a click or hover away. If you like what you see, a free community membership gives you (limited) access into the wonderful world of Moz too!
5. TIEM spin shoes
I’ll never forget when I saw someone in my spin class wearing these shoes. They looked like cool sneakers, but then she just jumped on the bike and clipped right in… WITCHCRAFT! Turns out she just had these dope shoes that didn’t make you walk like a total moron. You can crush your spin class, lift some weights, then walk to your car, all without changing your shoes. Genius.
For visual peeps, this tool is leaps and bounds above other social media platform providers. And for grammers whose ideal send time is 5 am (been there), their scheduling tool saves you from premature wrinkles. The content library keeps you organized, whether you’re working solo or in a team. For some extra mulla ($19/month), you can access their linkinbio tool. We talk about the importance o fyour bio link, here.
Cost: Free - up to $49/month
If you do any writing for your brand or client, the goal is always to make your posts clear, mistake-free, and effective. Queue: Grammarly. It might not totally prevent you from writing moist toilets instead of moist toilettes on an Instagram post but it’s still a critical (free!) tool that all marketers should be utilizing!
8. Help A Reporter Out - HARO
Looking for backlinks or mentions to your site or brand? Subscribe to Help a Reporter Out (HARO). Here’s the deal - HARO will email you a bunch of queries on topics that writers are looking to write about. Here are some examples:
The Best Wines For Mulling, According To Sommeliers (The Manual)
Looking for Tips for Using Social Media Marketing and SEO Together (TINT)
If a query looks up your alley, you basically answer the specific questions that the writer has and you might get featured in the article! That’s how we were quoted and featured in this Databox article: The 42 Best (100% Free) SEO Tools, According to 187 SEOs.
9. Thorne Supplements
2019 was all about living our best life. We read Lifespan”Why We Age and Why We Don’t Have To,” developed a serious girl crush on Rhonda Patrick, and decided to give supplements a try. We suggest checking out Thorne. They have a bunch of quizzes to help you uncover what might be the best regimen for you. Will our multivitamins, ReserveCel, and Metformin prevent dementia and help us live to 117? Who the heck knows. We’re just hoping that we don’t grow tails in 2020… Check em’ out!
10. The Freelance Hustle Newsletter
Thinking about saying peace out to the corporate world? Subscribe to The Freelance Hustle Newsletter. I discovered this right when I was decided to make the jump and I find her content to be helpful, comforting, and inspiring. Get pitch advice, tips for finding your first client, tools you need to run a successful business, and much more.
What were some of your favorites? Sharing is caring so holler at us!